PBA Health: 6 Ways to Market Your Pharmacy to Baby Boomers

PBA Health: 6 Ways to Market Your Pharmacy to Baby Boomers

Are you doing enough to cater your pharmacy to baby boomers?

Businesses today seem increasingly dedicated to attracting millennial patients, but it’s important not to let baby boomers fall by the wayside.

Baby boomers still make up nearly 25 percent of the population, according to the 2015 population estimates by the U.S. Census Bureau. And, they’re likely coming to your independent community pharmacy.

Follow these tips to attract more baby boomer patients to your pharmacy.... [Read more at PBA Health]

 
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