PBA Health: How to Boost Front-End Sales with OTC Supplements

From our friends at PBA Health:

How to Boost Front-End Sales with OTC Supplements

If you’re looking for fresh inventory to add to your front end, and you want to boost over-the-counter (OTC) sales, supplements may be a profitable area to consider.

The Council for Responsible Nutrition (CRN) conducted a 2014 CRN Consumer Survey on Dietary Supplements, which revealed that 68 percent of adults in the U.S. take some type of dietary supplement. If you aren’t already offering a variety of supplements in your front end, you may be missing out on a potentially profitable avenue of business.

Here are a few reasons why (and how) you can boost your pharmacy’s front-end sales with supplements.... Read more at PBA Health

 
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