PBA Health: Make the Most of Front-End Sales in May

PBA Health: Make the Most of Front-End Sales in May

If finding new ways to increase your independent community pharmacy’s front-end sales is always on your ‘to do’ list, dedicate this month to making it happen.

“May is the new December. As far as revenue goes, May has more opportunity for out-front sales than any other month of the year,” Gabe Trahan, senior director of store operations and marketing at the National Community Pharmacists Association (NCPA), said in an April 25 One-Pager Tip, a guide for stores to measure their own product departments. “May also offers inspiration to craft your social media and website content, advertising ideas and end cap themes.”

Here are five ideas to help you increase your pharmacy’s front-end sales this May.... [Read more at PBA Health]

 
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